Use Positive Peer Reporting to improve the whole classroom climate. If peer attention is what they want, then create an environment where they can get it appropriately.
This classwide approach to managing behavior incorporates visuals and positive reinforcement. It could be modified for any grade or subject area and requires little record keeping.
This is an extensive list of ideas to help students who are unmotivated to learn. Attached is also a document with ideas for positive reinforcement that involve no sugar, no salt, and no money for all grades!
Monitor Your Use of Commands. By tracking your use of teacher commands in the classroom, you can gain a better understanding of how frequently you give then and how effective those commands are.